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$1,350,000
2 Beds 2 Baths 202614745 MLS FS - Fee Simple Tenure 0 DOM The Park On Keeaumoku BLDG.
Welcome to The Park on Keeaumoku, one of Honolulu's newest residential communities, offering contemporary design in a highly convenient urban location. Situated near Ala Moana Center, shopping, dining, entertainment, and everyday conveniences, this residence provides easy access to everything Honolulu has to offer. This thoughtfully designed corner residence features floor-to-ceiling windows that fill the home with natural light while showcasing panoramic views of the Pacific Ocean, city skyline, and surrounding park. The open-concept floor plan is complemented by quartz countertops, luxury vinyl plank flooring, split air conditioning throughout, and a private lanai that extends the living space for indoor-outdoor enjoyment. Residents of The Park on Keeaumoku enjoy an exceptional collection of amenities, including an infinity-edge pool, spa, BBQ cabanas, resident lounge, private dining and gathering spaces, fitness center, yoga studio, sauna, movie theater, and beautifully landscaped recreation areas. Offering modern finishes, generous amenities, and a central Honolulu location, this home presents an excellent opportunity to enjoy contemporary island living.

1515 Liona Street Unit 3101, Honolulu

$887,000
1 Beds 1 Baths 202614544 MLS FS - Fee Simple Tenure 0 DOM Koula BLDG.
Welcome to Koula at Ward Village! This beautifully appointed 27th-floor residence offers stunning ocean, city, and sunset views through floor-to-ceiling windows. The open-concept layout features premium finishes, a sleek chef's kitchen with high-end appliances, spacious living areas, and a private lanai to enjoy Hawaii's indoor-outdoor lifestyle. Residents enjoy resort-style amenities including a pool, fitness center, spa, guest suites, private dining areas, BBQ cabanas, 24-hour security, and resident services. Ideally located just moments from Ala Moana Beach Park, Whole Foods, world-class shopping, dining, and entertainment, this home offers the perfect blend of luxury, convenience, and modern island living.

1000 Auahi Street Unit 2703, Honolulu

$505,000
2 Beds 2 Baths 202614207 MLS FS - Fee Simple Tenure 1 DOM Bel-Air Plaza BLDG.
Rarely available top-floor unit in Bel Air Plaza with sweeping city and Diamond Head views! One of the few units in the building with its own private lanai, this bright 2-bedroom, 2-bathroom home includes 1 assigned parking stall and features large windows that provide plenty of natural light throughout. The kitchen offers spacious granite countertops, upgraded cabinetry, and ample cabinet storage. Additional features include an in-unit stackable washer and dryer and a split air conditioning system in the living room for added comfort. Conveniently located in the heart of Honolulu, you'll enjoy easy access to shopping, dining, beaches, entertainment, and major commuter routes. Don't miss this opportunity to own a top-floor residence in a prime Honolulu location!

1054 Green Street Unit 808, Honolulu

$230,000
1 Beds 1 Baths 202612836 MLS LH - Leasehold Tenure 1 DOM Craigside BLDG.
NEW LISTING!! Enjoy elevated island living in this beautifully updated leasehold 1 bdrm/1 bath residence at Craigside and an opportunity for the purchaser to acquire the FEE INTEREST. With almost 800 sq. ft. of interior living space, the inviting open floor plan is enhanced by beautiful laminate flooring and abundant natural light, while the stunning city, mountain, and ocean views create a spectacular backdrop. Enjoy the convenience and resort-style lifestyle offered by Craigside’s impressive amenities, including swimming pools, a fitness center, tennis courts, BBQ areas, and more. Ideally located in the desirable Nuuanu neighborhood, just minutes from Downtown Honolulu, shopping, dining, and entertainment. A wonderful opportunity to own a beautifully maintained residence with exceptional views and outstanding amenities!

2101 Nuuanu Avenue Unit I-1503, Honolulu

$1,250,000
2 Beds 2 Baths 202614645 MLS FS - Fee Simple Tenure 1 DOM Aalii BLDG.
Experience refined island living at A‘ali‘i #2814, a high-floor corner 2-bedroom, 2-bath residence in Ward Village with sweeping ocean, city, and mountain views. Floor-to-ceiling windows fill the home with natural light and open to a spacious lanai, creating a bright and inviting living space. Designed by award-winning Solomon Cordwell Buenz with interiors by Lauren Rottet, this residence features contemporary finishes, Bosch stainless steel appliances, built-in refrigerator, natural stone countertops, European porcelain tile, luxury vinyl flooring, split AC, in-unit washer/dryer, and one assigned parking stall. Enjoy resort-style amenities including a rooftop sky deck, lap pool, fitness center, yoga room, theater, guest suites, BBQ areas, surfboard and bicycle storage, plus convenient access to Whole Foods Market. Ideally located near Ala Moana Beach Park, shopping, dining, and entertainment. A‘ali‘i offers exceptional urban island living in one of Honolulu’s most desirable communities. Some photos have been virtually staged. Property is sold AS IS.

987 Queen Street Unit 2814, Honolulu

$718,000
1 Beds 1 Baths 202614681 MLS FS - Fee Simple Tenure 1 DOM Diamond Head Vista BLDG.
High-Floor Oasis with Iconic Views & Modern Luxury. Best layout in the building! Won't Last Long!! This 35th-floor gem offers a rare combination of luxury, comfort, and unobstructed panoramic views overlooking the sparkling Ocean, Waikiki Beach, Kapiolani Park & I Diamond Head which are steps away. Freshley renovated in 2026 this apartment features new Kitchen & Bathroom cabinets with cabinets with quartz countertops, premium fixtures, new high-end refrigerator, new toilet and new carpets. Turnkey ready, includes tinted windows & pull-down shades. The enclosed lanai expands the living space to a generous 758 sq ft. It is perfectly positioned to capture cool tropical breezes. Thie 1 Bedroom,1 Bath includes an in-unit stacked washer and Dryer. 1 parking Stall & ample guest parking stalls. Maintenance fees include electricity, water, sewer, & internet. Experience privacy with only 5 units per floor, 24/7 secured building and an On site Manager. Top tier amenities include a refreshing pool, a car wash area, & bike rack. Whether you're looking for a full -time residence or a savvy investment, this unit would be perfect. Building allows 30-day rentals

2600 Pualani Way Unit 3504, Honolulu

$4,750,000
4 Beds 4 Baths 202614529 MLS FS - Fee Simple Tenure 1 DOM
Privately positioned in the coveted Waialae Iki neighborhood, this exceptional residence was thoughtfully designed and built with a distinctly European eye for craftsmanship, proportion, and timeless design. Framed by eye level views of Diamond Head and sweeping Pacific Ocean from nearly every room, the home embraces its surroundings with effortless elegance. Offering four bedrooms and three and a half bathrooms, including a secluded primary suite in its own wing, the floor plan balances privacy with comfortable everyday living. Brand new finishes, custom crafted kitchen and bathrooms, premium Thermador appliances, and carefully curated materials create a refined aesthetic that feels both warm and enduring. Outside, the newly plastered pool and expansive patio are surrounded by lush landscaping, offering a rare sense of seclusion for entertaining or quiet relaxation. With cool trade winds flowing throughout and every detail executed with intention, this is a home where exceptional craftsmanship and timeless architecture come together in one of Honolulu’s most sought after hillside settings.

1931 Alaweo Street, Honolulu

$1,625,000
9 Beds 6 Baths 202614363 MLS FS - Fee Simple Tenure 1 DOM
Exceptional location with exceptional flexibility! This spacious property has 9 bedrooms, 5 bathrooms, full kitchen, a wet bar, separate entrances, & parking up to 6 vehicles (tandem possible). Ideal for multi-generational living, extended family or other permitted uses. The upper-level features 4 bedrooms, 2 baths, an open-concept kitchen & living area, office/den, and large lanai with beautiful city, ocean, and sunsets view. The lower level includes 5 bedrooms, 2 bathrooms, a wet bar, and separate entrances. An additional bathroom is located outside. Conveniently located near downtown Honolulu, Chinatown, Kuakini Medical Center, and freeway access. Rare opportunity to own a versatile property in a highly desirable location. Tenting was done in 2022.

920 Laki Road, Honolulu

$625,000
2 Beds 2 Baths 202603548 MLS FS - Fee Simple Tenure 1 DOM Mauna Luan BLDG.
Rarely available top-floor penthouse unit at the highly sought-after Mauna Luan! This beautifully renovated 2-bedroom, 1.5-bath residence offers over 1,300 square feet of thoughtfully designed living space with an open-concept floor plan. The upgraded kitchen features stainless steel appliances, while engineered hardwood flooring enhances the living room and primary bedroom. Enjoy the convenience of two covered parking stalls, along with additional storage. Take in breathtaking ocean and marina views from this exceptional top-floor unit. Mauna Luan's resort-style amenities include two swimming pools (one heated), whirlpools, a fitness center, sauna, putting green, BBQ areas, recreation spaces, 24-hour security, and beautifully landscaped grounds. Ideally situated just minutes from restaurants, Costco, Koko Marina, scenic hiking trails, golf courses, and some of Oahu's best beaches and outdoor recreation, this penthouse offers the perfect combination of comfort, convenience, and island living.

511 Hahaione Street Unit 1-20E, Honolulu

$419,000
1 Baths 202614653 MLS FS - Fee Simple Tenure 2 DOM Island Colony BLDG.
Experience elevated island living and exceptional investment potential at this beautifully renovated studio in Island Colony, a LEGAL short-term rental in the heart of Waikiki. A full renovation completed in December 2024, this turnkey residence showcases contemporary, tasteful finishes and an oversized private lanai—perfect for relaxing and enjoying the tropical island breeze. Operating as a brand-new vacation rental, this exceptional unit has consistently ranked in the top 1% of listings on its rental platform, making it a premier income-producing opportunity. Island Colony offers an impressive collection of resort-style amenities, including a swimming pool, sauna, fitness center, BBQ area, community laundry, a convenience store, and 24-hour security. Ideally located just moments from world-famous Waikiki beach. Contact the listing agent today to schedule a showing!

445 Seaside Avenue Unit 2904, Honolulu

$680,000
2 Beds 2 Baths 202614586 MLS FS - Fee Simple Tenure 2 DOM Banyan Tree Plaza BLDG.
Welcome to the Penthouse residence at Banyan Tree Plaza, ideally located in the desirable Punahou / Makiki neighborhood of Central Honolulu. This rarely available 2-bedroom, 2-bath corner end unit offers over 1,500 square feet of interior living space, making it one of the largest floor plans in the building. Enjoy unobstructed panoramic views of the Pacific Ocean, Diamond Head, Honolulu’s skyline, surrounding mountains, and sunsets from expansive windows and the private balcony. Windows on three sides provide abundant natural light and refreshing cross-breezes. The residence features 2 full-size covered side-by-side parking stalls. Banyan Tree Plaza is a secure, well-maintained community offering a pool, BBQ areas, surfboard storage, car wash area, resident manager, on-site security, and approximately 20 guest parking stalls.The building-wide repiping project is complete, and has been fully paid off by the seller. The building is also VA approved. Conveniently located near the University of Hawaii, schools, medical centers, Ala Moana Center, Waikiki and easy freeway access, this penthouse residence offers a rare combination of space, views and convenience in Honolulu.

1212 Punahou Street Unit 3606, Honolulu

$2,995,000
4 Beds 3 Baths 202612590 MLS FS - Fee Simple Tenure 2 DOM
Perched on the coveted slopes of Waialae Iki, this exceptional home captures breathtaking panoramic views stretching from iconic Diamond Head to Maunalua Bay. Enjoy refreshing trade winds all day long, and the ever-changing ocean blues and sunset views from the comfort of your living room. Designed for both everyday living and effortless entertaining, the spacious floor plan offers four bedrooms, three bathrooms, a bonus loft, a sparkling salt water pool and spa, an expansive grassy backyard, and a spacious deck that extends directly from the bedrooms. You will also find a two car garage and abundant storage throughout. Upgrades include new Pella Windows and Sliding doors, new blinds throughout, engineered & oak hardwood floors in the bedrooms and main living areas, and travertine flooring downstairs. This energy-efficient home is equipped with 34 owned solar panels (25 installed in 2013 and 9 added in 2022), a Tesla Power wall Battery Gateway and Net Metering for nearly zero monthly electric bills, and a Tesla EV Charger. You have to see it for yourself!

1865 Alaweo Street, Honolulu

$960,000
2 Beds 2 Baths 202614316 MLS FS - Fee Simple Tenure 2 DOM The Watermark BLDG.
Experience luxury living in this exceptional two bedroom residence at The Watermark in Waikiki. Offered fully furnished and move in ready, perfect for immediate enjoyment! Upgrades include a brand new water heater installed July 2026. The spacious kitchen, including Viking appliances and granite countertops, flows into the open living area and lanai, creating an ideal space for indoor/outdoor living. Sip your morning coffee or unwind in the evening while taking in the stunning marina/ocean views from your lanai. Enjoy resort style amenities including a beautiful pool, fitness center, sauna, BBQ pavilions, walking path, and 24 hour security, all surrounded by lush tropical landscaping. Ideally located moments from Ala Moana shopping center, restaurants, beaches, and entertainment. Includes two gated garage parking stalls and guest parking available for the building.

1551 Ala Wai Boulevard Unit 1003, Honolulu

$2,090,000
6 Beds 4 Baths 202613952 MLS FS - Fee Simple Tenure 2 DOM
Welcome to this beautifully reimagined ‘Aina Haina residence, where spacious design, quality upgrades, and breathtaking natural surroundings come together in one exceptional property. Offering approximately 3,662 sq. ft. of permitted living space, this home features an adaptable floor plan perfect for extended family, entertaining, working from home, or creating private guest accommodations. Large windows frame peaceful valley, mountain, and ocean views while filling the home with natural light. Three generous covered lanais invite effortless indoor-outdoor living, creating the perfect setting to relax or host family and friends. Extensive improvements include updated cabinetry and granite countertops, modernized electrical and plumbing systems, energy-efficient lighting, split air conditioning, owned photovoltaic panels, solar water heating, and abundant storage throughout. Additional highlights include two separate garages with parking for three vehicles, a large bonus storage room, storage shed, and convenient street parking. Situated in one of East O‘ahu's most established neighborhoods.

920 Leighton Street, Honolulu

$3,150,000
4 Beds 4 Baths 202614568 MLS FS - Fee Simple Tenure 3 DOM
On a clear day you can see forever... Experience breathtaking, sweeping views of Diamond Head and the ocean from every level of this beautifully upgraded home. The dining and living areas, primary suite and other bedrooms all enjoy ocean views. High beam ceilings fill the airy space with natural light. The home has been tastefully renovated over time with remodeled kitchen and baths, hardwood floors, new carpeting, trex deck and electric outdoor awning. The home features a spacious loft, ideal for a home office, while the third level offers a versatile fourth bedroom- perfect as a separate suite, family room with a separate entrance and room for an outdoor gym. Descend to the 2,000 square foot deck surrounding the pool and spa- a perfect entertainment area set in a private and lush oasis. Below the garage is a large workshop or spacious storage area. A beautiful home with separate spaces for all of your lifestyle needs.

1875 Kihi Street, Honolulu

$938,000
2 Beds 2 Baths 202613834 MLS FS - Fee Simple Tenure 3 DOM Yacht Harbor Towers BLDG.
Enjoy spectacular high-floor views of the Pacific Ocean, Ala Wai Yacht Harbor, Magic Island, and Ala Moana Beach Park from this spacious residence at Yacht Harbor Towers! Offering over 1,500 sq ft of interior space, this renovated 2 bedroom, 2 bath home features a freshly painted interior, an updated kitchen with Quartz countertops, stainless steel appliances, a gas range, and a wine refrigerator. Additional upgrades include the removal of the popcorn ceiling, an enclosed lanai that expands the living space, waterproof luxury vinyl plank flooring throughout the main living areas, and ceramic tile in the kitchen and bathrooms. An in-unit washer and dryer add everyday convenience. Amenities include a heated pool, hot tub, BBQ areas, tennis and pickleball courts, recreation deck, a highly secured building, and maintenance fees that cover all of your utilities including your AC usage. This is an exceptional opportunity to own in one of Honolulu's most established condominium communities with a protected view. Ideally located between Waikiki and Ala Moana Center, you'll enjoy easy access to beaches, world-class shopping, dining, entertainment, and every day conveniences.

1600 Ala Moana Boulevard Unit 2808, Honolulu

$1,170,000
2 Beds 2 Baths 202614559 MLS FS - Fee Simple Tenure 3 DOM Azure Ala Moana BLDG.
Conveniently located, newer and contemporary Azure Ala Moana is located in the center of Ala Moana area. This beautiful 2-bedroom residence features soaring 9-foot ceilings, a PREMIUM BENEFIT of the higher-floor units, along with a spacious open-concept floor plan. Enjoy your morning coffee on the lanai watching the clouds drift over the ocean and mountains. At night, you can enjoy the city lights. Amenities include a dog park, movie theater, guest suites, fitness center, club lounge with kitchen, BBQ cabanas, pool, spa. The guest suites provide your friends and family an option to be in close proximity when they visit you in Hawaii. Close to beautiful Ala Moana Beach Park, Ala Moana Shopping Center, Waikiki, and restaurants.

629 Keeaumoku Street Unit 3709, Honolulu

$235,000
1 Baths 202614507 MLS FS - Fee Simple Tenure 3 DOM Ala Moana Hotel Condo BLDG.
The property benefits from an exceptionally convenient location, providing easy access to Ala Moana Shopping Center. This is a very popular hotel-condominium offering. From the lanai, one can enjoy a breathtaking view of the harbor and ocean. Hotel guests enjoy close proximity to Ala Moana Beach Park, a wide array of restaurants, and numerous shopping destinations. The all-inclusive maintenance fee covers air conditioning, electricity, cable television, Wi-Fi, and water. Building amenities feature a swimming pool, a well-equipped fitness room, and hotel concierge services. This condo is perfectly suited for use as a vacation getaway or as an income-generating rental through the Hotel Rental Program. Sold as is.

410 Atkinson Drive Unit 2713, Honolulu

$3,500,000
4 Beds 4 Baths 202611470 MLS FS - Fee Simple Tenure 3 DOM
One of the most coveted views on all of Oahu. Unobstructed panoramic ocean views stretch from Koko Head to Diamond Head. Immaculate, ultra modern custom designed estate in Hawaii Loa Ridge. Stylishly renovated, w/designer landscaping, & lightly lived in. Soaring ceilings, walls of windows, chef's kitchen w/waterfall counters, & elegant baths. A 1bd/1ba suite w/wet bar & private entry offers max flexibility. Energy efficient with newer owned photovoltaic & Tesla Powerwall battery. This residence features 4 beds & 4 full baths, stunning living spaces, multiple outdoor lanai areas for effortless indoor/outdoor living. Beautiful natural light fills the open, airy & breezy floor plan. Primary suite offers a luxury bath w/soaking tub & shower, a true retreat at the end of the day. Recoated roof, 2 car garage, plus roomy driveway for 5 additional vehicles. A den off entry could be converted into a bed w/full bath (main level). Hawaii Loa Ridge is Honolulu's most prestigious guard gated community, offering pickle ball courts, clubhouse, 24hr security & ridge trail with rec. area for a truly elevated & active lifestyle right your backyard. Schedule a private tour to experience the rest!

1179 Ikena Circle, Honolulu

$320,000
1 Beds 1 Baths 202614170 MLS FS - Fee Simple Tenure 3 DOM Town House BLDG.
Welcome to Town House unit #211, located in the heart of Makiki at 1415 Victoria Street! This well-situated 1-bed, 1-bath, 1-parking unit offers the perfect blend of urban convenience and residential comfort with 539 sqft of living and a 97 sqft outdoor lanai on a lower floor with less street noise. Enjoy easy access to Downtown Honolulu, Ala Moana, Kaka'ako, shopping, dining, and major freeway routes, all just minutes away. The building features a secure and well-maintained environment, laundry on each floor, a 24 hour rooftop swimming pool and bbq area, and low maintenance fees, making it an excellent opportunity for owner-occupants or investors alike. Experience city living with a neighborhood feel in one of Honolulu’s most central and sought-after locations. Priced to sell, schedule your showing today!

1415 Victoria Street Unit 211, Honolulu

$880,000
1 Beds 1 Baths 202613913 MLS FS - Fee Simple Tenure 4 DOM Sky Ala Moana West BLDG.
Sky Ala Moana West unit “#05” is now available. Located on the 37th floor, this unit offers ocean views from the living room and bedroom, looking beyond the Ala Moana Building. Ala Moana Center is located across the street, providing convenient access to shopping, dining, and various shops. The beach is also nearby, offering easy access to outdoor activities. The interior features a modern design with soft, neutral tones. Amenities include multiple spa areas, sauna, poolside cabanas, private dining space, BBQ areas, dog park, fitness center, outdoor exercise area, and a playground. This unit could be suitable for the residential, second home or as a long-term rental!!!!!

1388 Kapiolani Boulevard Unit 3705, Honolulu

$770,000
2 Beds 2 Baths 202614073 MLS FS - Fee Simple Tenure 4 DOM
Wonderful centrally located property with an expansive view! Two bedrooms with a full bathroom on the main level upstairs, and a finished basement with a shower and sink (toilet was removed). Spacious front and back yard areas with lots of mature beautiful plants, including very prolific jabong (pomelo), tangerine and plumeria trees. Great for entertaining with separated covered lanai areas. Bike to many shops, eateries, restaurants, Stadium Mall, Salt Lake Shopping Center, and more. Conveniently located near Daniel K. Inouye International Airport, Tripler Army Medical Center, Kaiser Permanente Moanalua Medical Center, Joint Base Pearl Harbor-Hickam, Fort Shafter, freeway on/off, bus lines, Skyline stations, schools, churches, medical care, recreational areas, and so much more!

3538 Aliamanu Street, Honolulu

$2,250,000
4 Beds 2 Baths 202613530 MLS FS - Fee Simple Tenure 4 DOM
Lower Mariner's Ridge - Awesome Sweeping South-Facing Views (Ocean/Marina/Koko Head & Crater) & Cool Breezes - UNIQUELY, a 2,500+ Square Foot SINGLE LEVEL Fritz Johnson-Designed Custom Home (Originally a 1400 SF "Grant Home") - Won BIA Award For Best Residential Remodel - Great Entertainment Home - Step Down 3 Steps To Living Room & Primary Suite - Office 4th Bedroom - Dramatic Entry - Very High Vaulted Ceiling With Insulation & Skylights - Central AC - Vinyl Windows/Sliders - Limestone & Hardwood Flooring - Granite Counter Tops - High End Gas Appliances - Red & White Wine Coolers & Ice Maker - Special Japanese Front Door & Etched Glass Side Panels - Dedicated Office - Large Laundry Room/Pantry - Central Vacuum System - Stucco Exterior - Tile Roof - Copper Gutters - 60 Owned Photovoltaic Panels (With Net Metering) - Large Covered Rear Deck With Views, Hot Tub & Hammock Swing - Enclosed Back Yard - Herb Garden - Plumeria, Lilikoi, Puakinikini, Hibiscus, Avocado, Ginger, Gardenia, Bougainvillia & Bird Of Paradise - Quiet Cul De Sac (Only 4 Homes) - Mariner's Ridge Association $250/Year - Sewer Fee $165.10/Two Months - No For Sale Sign - Open Sunday 8/2 2:00-5:00 Then Private Showings

889 Kaohe Place, Honolulu

$1,499,000
5 Beds 4 Baths 202614480 MLS FS - Fee Simple Tenure 4 DOM
Rare opportunity to own a beautifully renovated multi-generational property on one of Lower Nuuanu's most coveted tree-lined streets. Ideally located across the street from Ma'ema'e Elementary School, this exceptional property offers the flexibility and convenience today's buyers are looking for. The renovated single-level main home features 3 bedrooms, 2 bathrooms, an open-concept kitchen, LVT flooring, an updated roof, and French doors leading to a spacious covered lanai for seamless indoor-outdoor living. A renovated detached bonus structure is currently configured with 2 bedrooms and 2 bathrooms, offering flexible space for extended household living, guests, a home office, hobbies, or other uses. Enjoy cool tradewinds, a large enclosed yard with lychee, avocado, star fruit, orange, and dragon fruit trees, solar hot water, a two-car carport, and additional driveway parking. Minutes from Downtown, Chinatown, H-1, restaurants, and shopping. Bedrooms and bathrooms do not match tax records. Buyers to do their own due diligence during escrow. *some photos have been digitally de-cluttered*. First Open House, Sunday, August 2nd, 2-5 pm.

71 Kawananakoa Place, Honolulu

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.